Investing in WordPress blogs is a great way to attract visitors to your site, but to maximize your blog’s potential, you should optimize your posts. Fortunately, WordPress is fairly simple to use compared to other content management systems. You could have a San Diego optimization firm manage your blog posts, or you can optimize them yourself by following these steps.
Upload the Blog Post First
Once you log into your site, hover over the “Posts” option and click “Add New.” Then, copy and paste the title and body of your blog post and double-check that any links in the post have been added properly. To insert images, click “Add Media” and choose “Upload Files.”
Make Sure to Categorize
Look for the “Categories” option on the right side of the screen. Categorizing your blog post will let WordPress create category pages to sort your content. In the “Categories” section, you can add tags and choose the author of the post. Scroll up to the top of the page and find the “Publish” section. Select “Preview” to see how your post will look before publishing it.
Consider Optimization Strategies
Consider installing the Yoast SEO plugin to optimize your post. In the “Edit Post” page, scroll down until you see the “Yoast SEO” section. Select “Edit Snippet” and insert your title tag, which should include your main keyword and your site name or brand name. Then, fill out the “Meta Description” box. Although your meta description isn’t very important for your rankings, including certain keywords could encourage viewers to click on the post. Your description should be between 70 and 150 characters. You can add alt tags to images in your blog post by using the visual editor. Select the image and click the “Edit” icon. Input your alt text into the “Alternative Text” box and click “Update.” The alt tag should describe the photo with a keyword.
If you’re looking for a reliable SEO company to optimize your WordPress blog posts, choose Saba SEO. We are among the leading marketing companies San Diego has to offer. By creating high-quality content, adding relevant keywords, and including images, we make sure your blog posts stand out among all your competitors. Our experts offer continual support and ensure all your future posts reach out to your target audience. To create a customized digital marketing plan for your business, call us at 858-951-1717 today.