With more than 2 billion active users, Facebook is the most popular social platform in the world. If your goal is to reach a massive audience to promote your brand and what you have to offer, Facebook may be the perfect platform for you. Here are a few tips on Facebook page optimization, brought to you by the experts at Saba SEO, one of the best SEO companies San Diego has to offer.
Choose the Right Type of Page
Facebook makes it fairly easy to set up pages. Start by selecting the right type of page for your needs. Most businesses go with a Local Business or Place, Company, or Brand/Product page.
Set Up Your Location Page
If you have a single physical location, start with a location page. If you have multiple locations, one of the pages will act as the main page for your business and the other location pages will be “child” pages that branch off from the main page. Get started with optimization by including the following information on your location page(s):
- NAP (business name, address, phone number)
- Business category
- Website address and email
- About Us section (mix in a few relevant keywords when describing your business)
Manage and Monitor Ratings and Reviews
With location pages, you can implement ratings and reviews to boost your online visibility. However, make sure you regularly monitor your feedback. A comments plugin can be used on your website to further encourage feedback. If you get bad reviews, quickly respond to show followers you’re responsive to customer needs.
Update Hours of Operation
Many businesses with location pages want people to call or visit their physical location. Encourage customer visits by keeping your business hours up to date. If you have special holiday hours or instances where unforeseen issues are affecting your business, you can use your posts to update followers.
Have a Short, User-Friendly URL
When you first make your Facebook page, you’ll get a URL with jumbled characters that won’t help your online ranking. Instead, customize your Facebook URL to include your business name. Add the location if you have different pages (e.g. “MyStoreBrooklyn”).
Use Your Cover Photo to Your Advantage
The first thing Facebook users will see on your page is the featured cover photo. Use the photo to your brand’s advantage. You can even get creative with the featured image/banner section by:
- Including a brief video
- Adding your slogan or a short phrase that sums up what you offer
- Creating a slideshow
Add a Call-to-Action Button
A call-to-action (CTA) button can be added just below the cover photo. Adding a CTA button can be an effective way to encourage visitors to your Facebook page to take the desired action quickly. How you phrase your call to action will depend on the nature of your business.
Facebook Messenger makes it easier to interact with visitors, customers, and followers in real time. Only use Messenger if you or your staff members will be able to actively engage with the customers.
Organize Page Tabs
If you add more location pages over time, you’ll have multiple tabs. Facebook allows you to organize these tabs and turn some of them on and off. You can move your tabs around and prioritize them based on what’s right for your business.
After you’re done optimizing Facebook for your business, the last step is to keep track of your stats. If you will be using Facebook to run ads, results can be included in your Google Analytics reports. In general, fan and organic reach, the number of people clicking anywhere in your posts, comments and shares, click-through rate, and any negative actions taken by fans (e.g. hiding posts) are among the key metrics you’ll want to watch once your Facebook account is fully optimized.
If you’re looking for social media experts to create and manage your Facebook, Instagram, or Twitter account, turn to Saba SEO. We are among the best SEO companies San Diego has to offer. From creating social media accounts to designing focused marketing campaigns, we offer a wide variety of services to help you harness the power of social media to increase your leads and customers. We have over ten years of experience in search engine optimization and an A+ rating on BBB to our credit. To schedule an appointment with one of our Social Media Managers, give us a call at 858-951-1717 today.