Claiming and verifying your Google My Business (GMB) listing is one of the easiest ways to improve your local SEO. GMB-verified businesses are more likely to show up in the Local Pack, Google Maps, and organic rankings. If your business qualifies, you can claim your GMB profile for free and list information like your phone number, address, and business hours.
After claiming and verifying your profile, you can optimize your GMB listing. Optimization will help you reach more potential customers and provide valuable information to searchers. San Diego SEO internet marketing experts at Saba SEO share three tips on optimizing your Google My Business listing.
1. Complete Your Profile Entirely
You should answer all of the questions on GMB when you fill out your profile. The more information you provide, the easier it will be for potential customers to contact you or visit your business. It’s also important to check your profile regularly to make sure the information is still accurate. Anyone can change your information by clicking the “suggest an edit” option on the listing.
2. Use Google Posts
Google Posts are short, small ads that can be included in your GMB profile. You can add photos, links, or a call to action in your post. If you’re having a sale, you can create an event post to advertise. In case you have a new product, you can upload a picture and a link. Google Posts will stay up for a week, so they’re a great way to share current news about your business.
3. Respond to Reviews
Positive reviews can improve your search rankings and increase customer trust. Almost all online searchers read reviews for local businesses before deciding to become customers. You can encourage customers to leave Google reviews and respond to these reviews to show them you care. Respond to positive reviews by showing your appreciation, and reply to negative reviews by sincerely apologizing to the customer and providing contact information so you can discuss the matter offline. Some people just like to leave nasty reviews, but responding to each review professionally can boost your image.
If you want to boost your online ranking, turn to Saba SEO. We offer customized and high-quality search engine optimization services San Diego businesses and companies all over the world can count on. Our experts can devise a comprehensive digital marketing plan for your business, which includes SEO, social media management, PPC, web design and development, and other services. For over ten years, we have helped businesses all over the globe increase their online ranking, attract more customers, and boost their conversion rates. To schedule an appointment with one of our digital marketing experts, call us at 858-951-1717 today.