What to Consider When Choosing a PPC Agency

Managing multiple PPC campaigns can be a challenging task, especially when you’re also trying to run your business. Opting to work with a PPC agency can be a smart decision that also allows you to shift your focus to your business. San Diego SEO marketing professionals suggest a few questions you should ask yourself before hiring a PPC provider.

How Much Help Will You Need?

Do you already have PPC campaigns that are faring well? Is your website optimized for SEO and visitor-friendly? Does your niche need to be defined better? Consider your PPC-related requirements when you look for agencies. Narrow your focus to the ones that offer the level of service you’ll need.

Do You Have SEO Covered?

SEO isn’t independent of PPC. If you haven’t invested in SEO yet, look for an agency that does more than just PPC. Some agencies even do web design work, which can come in handy if you need to create a better user experience with your site.

What Will the Working Experience Be Like?

Not every PPC agency has the same approach to how they interact with clients. Some agencies prefer very little communication with their clients while others are very involved and interactive. Get a better idea of what your experience with an agency will be like by asking the following questions:

• How long does it take to create new copy for ads?
• What kind of input is provided with updated or new landing pages?
• Will the agency help with landing page creation?
• What methods of communication are used to update clients with campaign progress?
• What type of documentation is typically provided to show results?

How Will the PPC Agency Fit into Your Company’s Culture?

The right PPC agency for your needs is also one that fits in with your business’s culture. Do you need an agency that’s highly energetic, innovative, and creative? Or maybe you’d do better with one that’s more traditional. Also factor in anything unique to your business environment. Do you have some teammates who are especially demanding? Conduct a behavioral interview with different agencies. Get the answers you need by asking:

• What kind of clients do you normally work with?
• How adaptive are you to different company cultures?
• What’s your definition of “success” when it comes to campaigns and client relationships?
• How do you handle issues with demanding clients?

Think long-term when searching for a PPC agency. If you’re looking for a reputed online marketing agency, turn to Saba SEO, a San Diego PPC company you can trust. We believe in lasting results and help our clients design compelling PPC ads that appeal to their target audiences. We continually train our team to manage PPC tasks as your business grows and consider it a sign of success that you’ve advanced to the point where you can take over. To learn about our high-quality pay-per-click marketing plans, give us a call at 858-951-1717 today.