SEO in 2020: A Guide for Beginners
Search engine optimization (SEO) can be so intimidating that many online blogs and businesses simply ignore it. However, SEO can help you create a content framework and increase your online business. Here’s the beginner’s guide to SEO in 2020, offered by the experts from Saba SEO, a top-tier San Diego SEO agency businesses trust for outstanding service and premier digital marketing expertise.
SEO Basics
First things first. Simply put, SEO is a set of regular practices that bring more traffic to your website. In essence, Google is creating a database of the best of the best. They want to feature experts, and they have set criteria for what they think an expert site should include.
Google rewards sites that have good spelling and grammar. They also like well-organized websites where visitors can find everything they need. Lastly, Google rewards sites that are always up to date with the latest technology.
Mobile & Speed
More than 50 percent of all searches are now made on mobile devices. Making your site mobile friendly requires updating it to responsive design, which makes your site equally easy to navigate on mobile devices and desktops.
Next, work on site speed, which is a measure of how quickly users are able to see and interact with the content on your site. An updated website should feature greater site speed. Speaking to your hosting company may help you improve this crucial factor.
High-Quality Content
High-quality content on your site can improve your SEO. Focus on one main keyword in each article. Next, link other articles within your site. Lastly, link quotes and facts from authoritative sources.
Security
Before any potential customers will consider handing over their personal or financial information, they need to see your site is secure, which means it has been upgraded to HTTPS. Increased security also demonstrates to Google that you care enough about your customers to keep their information secure, and they’ll reward you for this upgrade.
Video
Video continues to grow in importance as a website asset. Whether you’re demonstrating your product or sharing other vital information, video will capture the attention of new customers and help you rank higher with search engines.
Voice
With the rise of Google Assistant, Siri, and Alexa, personal digital assistants are responsible for at least 10 percent of all online searches. Consider what sorts of voice searches potential customers may make, and use those long phrases in your content. Voice queries are most commonly used for local searches.
If you’re looking for ways to enhance your online marketing strategy in 2020, you simply can’t afford to ignore SEO. In San Diego, businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable specialists today at 858-277-1717.