LinkedIn has about 500 million users and a solid reputation as the go-to social destination for professionals. If you want to target employers and potential job seekers, consider optimizing your LinkedIn account. Having high visibility on LinkedIn can also do wonders for your overall online reputation and credibility. The experts at Saba SEO, a leading San Diego SEO agency, share a few tips on how to optimize your LinkedIn page.
Add Some Personality to Your Profile
If you just enter basic info into your LinkedIn profile, you won’t be doing yourself any favors. Instead, put some time and effort into your profile so you’ll make a good first impression on visitors. An SEO-friendly LinkedIn profile includes:
- A professional photo
- All fields filled out as much as possible
- A detailed description that includes the natural use of keywords (don’t stuff keywords)
- Links to samples of your work or any industry-specific articles you wrote
- Recommendations from other users within your industry or niche
Include Keywords in Job Titles
Go beyond basic job titles and include some keywords where it makes sense to do so. for example, instead of “Sales Rep” you might use “Digital Marketing Sales Rep” with “digital marketing” as the keyword.
Get Active in Relevant Groups
Being active in relevant groups can expand your professional network, but such groups also appear in your profile. Search engines will check out the listed titles to get a better idea of who you are and what you do.
Customize Your URL
There’s some debate about the actual SEO impact of vanity URLs. However, customizing your URL with your name will make it easier for connections to find you on LinkedIn, which can boost your visibility by increasing visits to your page.
Promote Your Account Elsewhere
Once you have an optimized LinkedIn page, you might as well tell the world about it. Draw more attention to your page by tapping into the audiences you already have elsewhere. You can promote your LinkedIn account across multiple platforms by:
- Including a LinkedIn button on your website
- Promoting new posts on Twitter, Facebook, and any other platforms you are active on
- Putting a link in your directory profiles
- Including a link to your profile in your email signature
Give your LinkedIn page even more SEO power by including backlinks to your profile page in your social media accounts and blog posts. Another option is to guest blog or present video posts where you discuss topics relevant to your industry. Simply include your profile link in the description field. Finally, keep track of your LinkedIn traffic to get a feel for how your efforts are paying off.
With the help of Saba SEO, you can boost your online visibility without draining your budget. We utilize a wide variety of white hat techniques to help you increase your search engine ranking and acquire more leads. When it comes to high-quality internet marketing, San Diego businesses and organizations all over the world rely on our expertise. Whether you need help with search engine optimization, paid marketing, content development, or web designing, we are just a phone call away. Give us a call at 858-951-1717 to speak to one of our digital marketing experts.