If the goal is to reach a massive global audience, why should you add local SEO as a marketing tool? Local SEO focuses on customers living in specific areas, and with the right keywords and links, you’ll climb in local search engine results. In addition, local SEO will increase exposure, traffic, and revenue for companies with several locations. The experts at Saba SEO, a premier San Diego SEO company, explain how to use local SEO to target potential customers in specific geographical areas.
What Do You Need to Compete in Local SEO Markets?
- A Google My Business Page
- Location-specific blog content
- Location-specific keywords in blog content, titles, meta tags, meta descriptions, images, websites, and domain names (for example, “Chinese restaurants in Miami,” “Nashville auto shop,” etc.)
- Backlinks from local directories, local websites, local review pages, yellow pages, and white pages
- Backlinks from business review websites, such as Yelp, Foursquare, Angi, Merchant Circle, Trustpilot, and TripAdvisor
How Do I Build Awareness?
Reviews, testimonials, social media posts, and press releases generate buzz to get the conversation going. Gather feedback from surveys, email lists, and social media comments. Create location-specific social media pages to engage with customers. Always respond to reviews and social media posts.
For press releases, use a press release platform to tout your successes and latest projects. Display testimonials on your website and local social media sites. Build on the buzz by networking, using local influencers, and sponsoring charity events.
What Do Many People Miss with Local SEO?
Customers will research your business in more than one place online. Maintain consistency by keeping the name, address, phone number, and business hours uniform. It builds credibility among search engines and customers surfing the web. If one location closes, take that contact information off the website, social media, and all local SEO sources. If a new shop opens, add that contact information to the website, social media, and all local SEO sources.
Another thing many miss with local SEO is thinking they need a website for each location. You don’t need a separate website for each area. Instead, create a webpage for each one. All sections should share a URL domain. Dedicate the sub-domain to local SEO. Examples are www.yourname.com/anchorage-location or www.phoenix.yourname.com. It’s easier for you to manage and for search engines to sort.
An international marketing strategy casts a wide net, but not everyone will respond. A local SEO strategy helps a business target local people in a grassroots kind of way to reach the customers who will respond and grow the business.
If you’re looking to boost your local search results with high-quality content, call on the SEO specialists at Saba SEO. As an industry-leading provider of San Diego SEO service, we have more than 20 years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today.