When strategizing growth marketing, why decide on choosing between PPC (pay per click) and SEO (search engine optimization)? You can utilize the best of PPC and SEO together to drive traffic to your site. The San Diego SEO and digital marketing experts from Saba SEO recommend these 7 unexpected PPC and SEO strategies for growth marketing.
1. Use Branded Keywords
Trying out some new branded keywords to outperform your competition? Start by testing new branded keywords with PPC. After evaluating the results, take that information and use SEO best practices for increased marketing success.
2. Try Local Keywords
Have you included local keywords in your marketing strategy? Use PPC to test out some local keywords. These offer more bang for your marketing buck and can kick-start your SEO strategy.
3. Include Negative Keywords
Avoid overpaying for PPC by including negative keywords. For instance, if your business is “window glass,” a negative keyword might be “car glass.”
4. Create Locally Targeted Ads
Using PPC to create locally targeted ads can boost your local presence. More than half of all mobile searches are local searches. Use PPC to capture the attention of new customers. Don’t forget areas adjacent to your target area. You could corner the market by looking beyond your border.
5. Establish Authority
Google’s latest SEO changes are all directed at rewarding sites that establish their expertise and demonstrate their authority. What does this mean to you? Sharing high-quality information with deep dives that answer questions and establish your authority is essential. Site speed, responsive design, and upgrading to HTTPS all give customers a better user experience and tell Google your business is an authority. Google ranks user-friendly sites higher than those with outdated site speed and security.
6. Coordinate PPC & SEO
It can take six months for Google to take notice of SEO strategies. What do you do during this time? This is when you utilize PPC strategies. PPC gets the momentum going, while SEO establishes your authority.
7. Analyze Data
Keep track of your strategic SEO and PPC moves. Note trends and surprises. Use this data to learn more about your customers and make adjustments.
If you need focused, results-oriented PPC and SEO campaigns for your business, reach out to Saba SEO. As a leader among San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive marketing campaign to boost your online visibility. To learn about our high-quality PPC and SEO services, give us a call today at 858-277-1717.