Whether your e-commerce site is your main business or a supplement to a brick-and-mortar store, it’s safe to assume you’d like to enjoy a steady stream of sales and revenue. You’ll be more likely to see results that matter most to you if your e-commerce site ranks well among your target customers. The San Diego SEO service providers at Saba SEO share six tips that can help you accomplish this goal.
1. Update Your Keywords
Google Trends and search suggestions and tools like Answer the Public and Ahrefs Keyword Generator are just some of the ways you can research and update your e-commerce keywords. It’s especially important to do this if your initial keyword research didn’t focus on search intent, which is what’s now more important for ranking purposes.
2. Optimize Your Product Pages
Product pages are especially important for e-commerce sites. Get the most out of these pages by making sure they’re fully optimized. This means paying attention to:
• Page titles (e.g., character length, relevance to page content, use of keywords, etc.)
• Meta descriptions for each page
• Images (e.g., using alt tags and descriptive terms related to the items)
3. Have a Clean Site Architecture
Another way to improve how your e-commerce site is ranking is to tidy up your site architecture. Present your site and its content in a logical, orderly way. Visitors appreciate this, and so do search engine crawlers.
4. Make Sure Your Site Is Mobile Friendly
More than half of all e-commerce purchases are done with mobile devices. Plus, Google now puts more of an emphasis on how well a site performs on smaller screens for ranking purposes. Appeal to mobile-savvy consumers by making your e-commerce site as mobile friendly as possible by:
• Checking page load times
• Making call to action buttons easy to tap
• Using a responsive design that adjusts to screen size
5. Put Together a Link-Building Strategy
Backlinks improve rankings for e-commerce sites by boosting authority and steering more traffic toward your website. From guest blogging and reaching out to online influencers to running email campaigns with links to relevant pages, there are many effective ways to get links pointing back to your site.
6. Do Periodic SEO Audits
Your e-commerce site will rank better if you keep an eye out for potential issues so you can nip them in the bud as quickly as possible. This is something you can do by performing regular SEO audits. There are plenty of tools you can use to do this, and even the free ones can provide useful insights. When auditing your site for SEO purposes, be mindful of:
• Site speed
• How your e-commerce site currently ranks
• Traffic per page
• Link quality
• Whether or not there are any technical SEO errors
• Keyword performance
If you’re managing an e-commerce site and you need help with any aspect of search engine optimization, turn to Saba SEO, a leading San Diego SEO company. For more than fifteen years, our team has designed focused and results-oriented SEO strategies for businesses all over the globe. With our help, you can boost your search engine ranking, increase your online revenue, and build a strong brand image. To talk to one of our professional SEO Managers, give us a call today.