There’s nothing wrong with striving for perfection, especially when it comes to posting something online to attract attention and encourage engagement. As far as blog posts are concerned, everybody has their own views on what “perfect” really is. However, there are some basics you should keep in mind when writing a blog post for SEO and brand promotion.
1. Have a Killer Hook
Your blog post is more likely to be read if it has a clear, attention-grabbing headline. Keep the title short and to the point and consider adding a subtitle to the blog. To further capture the attention of readers, create compelling subheadings throughout your post. Titles that tend to generate a user’s interest often include:
- A list (“X Ways to…”)
- A compelling question (“How Can Doing X Save You Time and Money?”)
- The hint of controversy (“Would You Ever X? I Just Did and You Can, Too!”)
- Numbers (“A Five-Point Checklist…,” “10 Things to Do Before…”)
2. Don’t Skimp on the Substance
Nobody wants to bite into a sandwich to discover there’s not much to chew on. Hold the attention of the reader by keeping your post full of relevant, useful information rather than using filler that doesn’t add to the substance. Effective ways to do this include:
- Creating an interesting story
- Sprinkling interesting facts into your post
- Sharing a personal anecdote or offering a personal opinion
- Providing a thorough answer to a question you asked in your title
3. Write for Real People
It’s great to use keywords in your blog posts for SEO purposes. Just don’t get so caught up with adding keywords or hyperlinks that you end up compromising the quality of the blog post.
4. Write a Draft First
Create a draft version of your blog post first, especially if you want people to comment on it and share it later on. You may also need to plan an outline so you’ll have a better idea of how to structure your post.
5. Make It Easy to Digest
You can have an amazing idea for a post, but it’s not going to be read if it’s not presented well. As with a good meal, people tend to consider how something looks before diving into it. Make your post easier to digest with:
- Short paragraphs devoted to one thought or idea
- Bullet points or numbered lists
- A limited use of images, charts, and other accessories (don’t overwhelm your readers)
Don’t forget to edit for grammar and readability. Typos and grammatical errors can interrupt somebody’s flow as they read your posts. Make sure to re-read your post, and remove any awkward phrasing or keyword phrases that sound forced. After reviewing the blog thoroughly, post it with confidence and repeat the process for your next “perfect” post.
From scouting for keywords to creating the perfect sales pitch, the team at Saba SEO offers comprehensive blog writing services. As a reputed SEM company in San Diego, we have over 10 years of experience in writing customized and high-quality blogs for a wide variety of clients. If you need new and fully optimized blog posts for your business, get in touch with us at 858-951-1717 and find out about our SEM packages.