You’ve thoroughly researched your long-tail keywords, and your content calendar is filled with relevant topics that should appeal to your customer. However, your Google ranking has not improved with these efforts. Could this be a back-end problem that can only be solved with a change in web hosting? The San Diego web design specialists at Saba SEO discuss a few web hosting issues that can impact your website’s online ranking.
1. Slow Site Speed
When you’re working on a new blog post on your site and saving content, how long does it take? If it’s instantaneous, your hosting is fine. If you’re waiting for nine seconds or more, you may have a problem. Google will lower your website’s ranking if your site loads slowly. Slow page load speed is often a hosting issue, and it needs to be addressed immediately.
2. Data Loss
Whether there’s an issue with your host provider or your site sustained a costly hack, your search engine ranking could decrease. To prevent data loss, be proactive and work with a host provider that has a security protocol as well as backup plan for various server issues.
3. Not Providing SSL Certificates
Secure sockets layer, better known as SSL, encrypts your data when it’s being sent across the internet. Having an SSL certificate keeps your information safe and increases your website’s ranking. Google Chrome will even fire a warning that the site isn’t secure if SSL isn’t present. If your website doesn’t have an SSL certificate, contact your web hosting company as soon as possible.
4. Reduced Downtime
Better hosts offer better uptime. Although downtime isn’t a ranking factor, sites that require a sign-in could experience this issue. If your site is too slow, the user experience could be negative, which means potential customers will give up and go to your competitor.
5. Far-Off Server Location
The location of your host’s server determines the quality of the user experience. If a server is located too far, it could slow down your website, reduce your search engine ranking, and turn away customers.
Even with a reliable web hosting company at the back end, your online ranking may not increase if you don’t invest in SEO. If you’re looking for a reliable San Diego optimization firm, turn to Saba SEO. For over ten years, we have created focused and results-oriented SEO strategies for businesses all over the globe. In addition to search engine optimization, we also offer content marketing, web development, and social media management services. Whether you need basic SEO services or a new and improved website, give us a call at 858-277-1717 today.