HTML is important because it helps search engines like Google understand your site and its various elements. Some tags are optional, and some are pretty much useless for ranking purposes. However, there are some tags you really should be using in 2021 and beyond. The experts at Saba SEO, a leading San Diego SEO company, offer this list of the top HTML tags you really can’t do without.
The Picture Tag
The picture tag is an image tag that’s appealing because it allows you to add elements for the same resource. This capability can be useful for newer browsers that support smaller file sizes.
The Description List or DL Tag
This tag is important because it allows you to group together sets of defined terms. It’s beneficial because it helps crawlers get a better feel for what terms are relevant and significant for your content or site.
No-Follow Link Tags
These tags come in handy if you have backlinks on your site that are useful but associated with sources that have poor domain quality. A no-follow tag allows visitors to your site to still click links of this nature in a way that won’t affect your ranking.
Details + Summary Tags
The combination of these two tags can be used when you want to group and present a lot of data at once. These tags tend to work well on FAQ pages.
Anchor Text Tags
The anchor text tag helps Google understand what your links are about. This can be good for both you and the sources you’re linking to when it comes to ranking.
Don’t forget about the “old standbys” that should always be used to help with the categorization and presentation of your online content. These include the title, meta description, and header tags. Lastly, alt tags are needed to provide details about your images, since search engines can’t “read” images.
HTML tags are just one of the many aspects of search engine optimization. If you need help optimizing your business’s SEO strategy, reach out to the experienced professionals at Saba SEO, the leading experts on SEO in San Diego. With more than fifteen years of experience in SEO and web design, our experts have designed customized digital marketing solutions for businesses all over the globe, and we go the extra mile to ensure our clients receive high-quality services. To create a customized SEO strategy for your business, give us a call at 858-277-1717 today.