Local SEO 2.0: Geofencing, Hyperlocal Content & Voice Search for Brick-and-Mortar Businesses
Brick-and-mortar businesses have the unique opportunity to blend modern technology with good old-fashioned in-person customer service to increase brand awareness and loyalty. Whether you own a restaurant, boutique, or plumbing service, you may wonder if you’re missing out on using the latest SEO techniques. Naturally, you’ll want to start by making sure you have a high-quality website customers can turn to for answers to their questions and searches for common products. Next, you’ll want to begin implementing these latest strategies for pushing your online marketing campaigns to the next level. Read on as the SEO experts at Saba SEO, a premier San Diego SEO company, explain how these strategies can help you encourage more face-to-face interactions.
Explore Geofencing Technology
Geofencing involves the creation of a virtual fence around the perimeter of your company’s brick-and-mortar property. This marketing method uses GPS or RFID technology to detect when a mobile device enters or exits the defined field. When a customer who’s connected to the system visits your business, you can use the technology to perform a preprogrammed action.
For instance, you could send a text message as the customer arrives at your business that reminds the person of a promotion that’s currently happening. Or you could send a push notification at the end of a customer’s visit, thanking the individual for the purchase and offering a coupon for the next visit. Sending messages when your company is fresh in the customer’s mind encourages more repeat business and instant interactions.
Create Hyperlocal Content
Because yours is a brick-and-mortar business, most of your customers are likely to be people who live in the area or visit the location frequently. You might also have customers who fall within the tourist category who are looking for information about the area where your business is located. Hyperlocal content simply focuses on highly specific aspects of the area.
For example, you might generate content about a special event that’s occurring in the area to attract more people to your company’s location. If a holiday parade is happening on your restaurant’s street, including a blog article or social media post about it could increase interest in the location. Offering guides to local attractions, sharing news headlines, and generating content about historical locations are all great ways to tap into this SEO strategy.
Optimize for Voice Searches
When people are in their cars or walking down the street, they’re more likely to use voice search to simplify their actions. With more people using mobile assistants such as Google Assistant and Siri it’s critical to meet your prospective customers where they are. Voice searches tend to be longer and more conversational compared to traditional keyword versions.
To optimize for these types of searches, make sure your business information is up to date on your Google Business Profile and in other locations online. You can also answer common questions on your company website using language you would expect people to use when making a voice search request.
Local SEO is important because it’s how most consumers search for businesses on their mobile devices. If you want to benefit from local search engine optimization, turn to Saba SEO, the leading experts on SEO in San Diego. Our specialists can assess your SEO needs and create customized, effective, and result-oriented strategies to boost your local rankings. We have a proven track record of delivering high-quality search engine optimization services and yielding exceedingly positive results. To learn more about how we can help you enhance your local SEO strategy, call us today for an appointment
