Social media plays an important role in online marketing, but does it affect SEO? Some data suggests there’s a correlation between your social media presence and your SEO ranking. The experts at several internet marketing service agencies believe social media impacts search engine optimization in the following three ways.
1. Builds Link Awareness
Sharing links to your website on your social media platforms won’t boost your search rankings, but it can increase awareness of your content. When more people click on a link and see your content, there’s a greater chance someone will share it on his or her own social media profile or website. The more clicks you get from a shared link on another site, the better your search rankings will be.
2. Develops Brand Awareness
When you’re active on social media, you have more opportunities to engage with current and potential customers. An active social media presence often leads to more brand mentions, which can affect how search engines perceive your business. Brand mentions also help people see your business as a trustworthy and credible voice, which increases their likelihood of clicking on your content.
3. Boosts Local SEO
Investing in social media can be a great way to improve your local SEO. Search engines value businesses that have consistent information across the web, and having multiple social media platforms gives you a chance to share this information several times. What’s most important is NAP consistency, which stands for name, address, and phone number. All of your social media profiles should include NAP information. The more your address is listed online, the more likely your business will show up in map results. Using social media also helps searchers easily access your contact information, which makes them more likely to visit your business in person.
If you’re looking for a reliable search engine optimization and social media marketing company, turn to Saba SEO. We are a leading San Diego SEO agency with over ten years of experience in digital marketing. Our experts use a variety of white hat tactics to help businesses establish a strong online presence and enjoy high ranking across multiple search engines. Whether you need a comprehensive SEO plan or a customized social media management strategy, we are here to help. To talk to one of our SEO Managers, call us at 858-951-1717 today.