Pay-per-click (PPC) is a form of online advertising that targets specific consumers with ads that advertisers pay for when a searcher clicks on them. Google AdWords is one of the most popular PPC systems in the world. If you’re investing in internet marketing in San Diego or any other city in the world, here are a few reasons you should consider AdWords and PPC.
Offer an Impressive Reach
Over 6 billion searches are performed on Google every day, which amounts to about 4 million searches per minute. When you consider the fact that over a billion people use Google search, it’s easy to see how your ads have a better chance of being seen by your preferred customers with AdWords campaigns.
Assist in Instant Page One Placement
If you rely on organic search alone to get your message to searchers, it’s going to take some time to make it to the first page of search engine results. With AdWords and PPC, you’ll get instant first page results if you bid high enough for your preferred keywords. On Google, paid ads appear above organic search results, and a boost in visibility can generate a lot of clicks back to your website.
Solve Searchers’ Problems
People who search for ads typically have a reason for doing so. They either have a need or a desire for a specific product or service. PPC puts your ads right in front of searchers who have issues you could solve for them. The people who come to your website after clicking your ad are likely to be interested in what you have to offer.
Maximize Your Marketing Budget
With TV, print, and radio ads, you’re just paying for an ad to run for a specific period of time or at certain times of the day when it’s likely you’ll reach your target customers. You’re paying to present your ad to potential customers whether they show any interest or not. With PPC, you only pay when someone takes the time to click your ad, which increases your odds of conversions. Because of the structure of PPC, you’ll be able to use your marketing budget more efficiently.
You get a budget with your PPC campaigns, allowing you to control how much you spend with each campaign. AdWords has many different settings that can be used to further boost your ROI and see exactly how your campaigns are performing in real time. You can also increase your ROI with PPC by:
- Controlling when ads are displayed
- Stopping campaigns if certain results aren’t seen
- Targeting ad displays by location or device
Increase Your Business’s Visibility
Paid ads frequently end up “above the fold” on search results pages. You may need to scroll down to see most of the organic results related to certain search terms. With PPC, your brand will have an increased visibility, which translates into better brand awareness. Google makes most of its money from AdWords, so it’s no surprise AdWords ads are given priority over organic results.
AdWords campaigns can sometimes be expensive if you are bidding on competitive keywords. However, with diligent keyword analysis, carefully crafted ad text, and well-planned timing of ad displays, PPC can be a smart, cost-effective way to boost traffic and conversions. Paid marketing is also highly trackable. The increased use of software to automate buying, placement, and optimization has also made PPC less risky and more efficient.
If you need a focused PPC campaign for your business, turn to the San Diego AdWords experts at Saba SEO. Our paid marketing plans are ideal for businesses that need increased website traffic and better conversions. We can create conversion ads for your business that are sure to appeal to your target audience and increase your online visibility and search engine ranking. To learn about our paid marketing plans, give us a call at 858-951-1717 today.