Why Should You Fit AMP into Your Digital Marketing Plan for 2018
Launched in 2015, Accelerated Mobile Pages (AMP) is a Google and Twitter project created to make mobile pages faster. It’s an appealing option since people are often impatient on mobile devices when doing online search. AMP minimizes page load requirements by eliminating some HTML capabilities, only loading images when they come into view, and using a special JavaScript library. Experts at a leading SEO firm in San Diego County share a few reasons to fit AMP into your digital marketing plans for 2018.
AMP Is Good for Your Bottom Line
Boosting page speed can have a big impact on the time people spend on pages, and it can also be a good thing for your bottom line. For instance, e-commerce sites typically see a 20 percent improvement with conversions when compared to sites that don’t use AMP for content viewed on mobile devices.
Mobile Searchers Prefer AMP
According to a Google poll, more than half of the people surveyed preferred a stripped down version of a website with AMP as opposed to the entire website. Other research suggests mobile users don’t necessarily want all the features that come with a standard website. They just want fast access.
AMP Boosts SEO
AMP doesn’t necessarily boost your rankings. However, it can increase click-through rates from organic traffic, which could affect SEO by enhancing the user experience and getting people to spend more time on pages. Research suggests AMP implementation can benefit many types of websites, including media and e-commerce sites.
Properly Implemented AMP Can Optimize Your Website Better
The key to properly implement AMP goes beyond simply using a relevant plugin. With some extra effort, AMP versions of pages can be crafted to be nearly identical to the “regular” version of the same webpages. Since people like consistency, the pages that don’t appear all that different tend to perform well because users notice the faster load times.
AMP Can Be Tracked, with Some Tinkering
AMP pages run in Google’s cache. However, this set up makes it look like visitors are cutting their sessions short and starting new ones when they leave the cache by clicking on a link to another page that runs off the server. Instead of showing one single visit to a site, Google will show a high bounce rate and short sessions. Fortunately, Google has offered a fix known as session stitching that allows the session to be viewed as continuous when visitors click to other pages on the site.
Most searches are already conducted on mobile devices, so a shift to AMP can definitely be a smart move. As long as the AMP version of a page is thoroughly implemented and analytics are properly set up so results can be tracked for complete sessions, AMP can be a rewarding experience for both mobile searchers and marketers.
At Saba SEO, we can make the AMP transition easier for you. By analyzing your site structure and web design, our experts can design responsive and mobile-friendly webpages with faster loading times. We can also help you create catchy and compelling content for your website that is sure to entice and attract your target audience. All our services are backed by ten years of professional experience and an A+ rating by BBB. To get in touch with experts at the best web design company San Diego has to offer, call 858-951-1717 today.