When business owners are ready to begin an advertising and marketing campaign, there are many tools that can be used to get the desired results. In addition to internet marketing techniques such as running a PPC campaigns or optimizing a website using SEO, business owners should also focus on the power of customer reviews and testimonials.
The Impact of Reviews on Decision Making
Customers frequently use online reviews to make decisions about a company’s product or service. Websites that focus on user reviews, such as Yelp and Google+, have created a platform that is always accessible to prospective clients, meaning companies need to focus on providing the best possible product, service, and experience because a poor review could impact decision making, and subsequently the bottom line, for years to come.
Support for Other Marketing Initiatives
As a San Diego search engine optimization company, we always encourage our clients to focus on reviews for Google+ because it can help local SEO initiatives. Google uses reviews as an indicator that a product or service is well liked by the community and rewards the website with higher rankings in SERPs. Positive reviews on platforms besides Google+ also drive traffic to your main website, which can support organic ranking, while improving overall brand image.
Reviews Create Social Marketing Opportunities
Because reviews are so easily available, customers are quick to share them on various social media websites. Sharing reviews and experiences via Twitter, Facebook, and Google+ help businesses grow through organic sharing and discussions. If you are a part of these networks and respond to your, you will have the opportunity to create a stronger connection with your target audience.
With the right focus, reviews can help your company grow. If you’re having trouble getting started, reach out to Saba, Inc. today and learn more about our online marketing services and SEM packages for businesses in San Diego, California, and throughout the United States. Call us at (858) 277-1717 for more information or to schedule you free website audit and consultation.