How Data-Driven Marketing Will Dominate the Digital Landscape in 2025
Artificial intelligence just keeps getting smarter, and with that enhanced capacity comes a renewed bias toward the numbers and exact phrases within web pages. Older methods, such as search engines reading headings and metadata, still matter, but the demand for precise search results means major search engines just keep getting better. Google and its lesser competitors want the best AI when it comes to figuring out what a search input really means. Keep reading as the online marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain why data-driven marketing is essential for success in 2025.
Factors that affect search results:
- An internal database that compares search results to historic user choices
- The popularity of web pages as well as their customer ratings
- How well a phrase in a heading or meta tag matches the search term
- Artificially inferred probability statistics derived from historic data
- Actual web traffic and professional ratings
- A hard AI analysis of the words and data contained in a web page
For the technically interested reader, it’s difficult to determine exactly how the most advanced artificial intelligence makes determinations when providing search results. On the bright side, there’s a long history that describes the development of search engine technology, and factors that were important in the past can safely be assumed to still be important. The more you know, the better your chance of attracting web traffic.
Since professional credentials and a recognized brand enhance a web page’s status when it comes to search results, a marketer should be interested in these assets as well. If you’re starting a new website from scratch, including as much useful information as possible can raise the profile of the site. At the very least, the search algorithm will skim your page for this data. Even more important, AI can decode what this data means and recommend your site if it matches multiple criteria.
It’s your responsibility as a business owner or marketer to make a website as relevant as possible. In the past, pages tried packing their written content with search terms to increase results. Today’s search engines can distinguish this old trick from high-quality content, so make sure both the prose and the data are excellent.
If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier San Diego web design and internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.
