For newly established or small businesses, it may be tempting to pass on having a website in an effort to save time and money. In today’s well-connected world, it’s essential to position your business online to give potential customers a reason to choose you over one of your competitors. Plus, online searching is how most consumers find business-related information today. Without a website, you’re pretty much off the radar. San Diego SEO experts at Saba SEO share a few reasons it’s important to have a website.
First Impressions Matter
Customers are just as likely to pass judgment on your business if you have no website as they are if you do have one. The difference is that if you have a website, you’ll have the opportunity to have a say in the impression you make on visitors. If your business doesn’t have a website or online presence, customers may assume:
- You’re not making any effort to connect with them
- Something is wrong with your business
- Your competitors that do have websites are better than you
Trust Needs to Be Verified
New customers tend to need some convincing to choose one business over another. If you have no website, customers have no way to know how trustworthy you are. With a website, you can establish trust by including customer comments and links to review sites so visitors can see what others are saying about your business. Reviews often convince a customer to make a choice. Links pointing back to your site from reliable sources also increase the trust factor.
People Find Physical Business Locations Online
Window shopping once meant taking a casual stroll through the mall. Today, many on-the-go customers use their mobile devices to quickly look up a business’ online info to see where it’s located. With a website, you can include directions and even a map showing exactly where your business is located.
All Online Roads Point to Your Website
Online searchers don’t have to go directly to your website to find your business online. Links from your blog posts, social media pages, other websites, and paid ads can be used to steer traffic back to your website. Even your emails can be used for this purpose. You can also steer people to your site with:
- Video content
- Social media posts
- References to your site in print, radio, and TV ads
Websites Can Boost Revenue
Even if you have a steady flow of customers from repeat business and word of mouth, it’s still safe to assume that not having a website means missing out on other opportunities to present what you have to offer. Having a website increases online visibility, which attracts more visitors and boosts revenue.
Websites Level the Playing Field
Without a website, most small businesses wouldn’t even dream about competing with bigger companies offering similar products and services. However, having a website gives you a chance to compete for the same customers without stretching your budget. You’ll need to have a good SEO strategy in place to give your site’s visibility a boost.
Creating a website isn’t enough. It’s important to keep your website updated with fresh content and an appealing, user-friendly design. All activity on your site can also be tracked, allowing you to know exactly how people are interacting with your business. Finally, consider the fact that a well-designed website optimized to target the right audience can be an effective way to drive traffic to your business.
Whether your business needs a new website from scratch or a complete revamp of an existing site, turn to Saba SEO. As a leading web design company in San Diego, we have over ten years of experience in creating unique, high-quality websites. Our web design experts can create a website that connects well with your target audience and increases conversions and engagement. We place special emphasis on responsiveness, and our websites are designed to run smoothly on all screen sizes. Call us at 858-951-1717 to talk to one of our web development experts today.