The purpose of search engine marketing (SEM) is to increase your visibility on search engine results pages. It’s an approach to digital marketing in the online world that once included both organic and paid efforts. It now typically refers primarily to paid advertising methods like pay-per-click (PPC) that direct traffic to websites or specific landing pages. As for why SEM is important, here’s what you need to know.
Online Shopping Is on the Rise
According to Statista, more than 80 percent of consumers around the world shopped online in 2020. The increasingly common desire to conveniently shop online means it’s more important than ever to take steps to get noticed in an increasingly crowded and competitive digital environment. What’s more, the majority of new website visitors discover a site with a search query. If your business isn’t showing up prominently on search results pages, it could go unnoticed online, which could also affect your business if you also have a physical location.
Search engine optimization, or SEO, is one essential component of search engine marketing. SEO helps you make your relevant content more noticeable on search engine results pages. If you need help building and maintaining a website that’s optimized for both SEM and SEO, make sure to hire a trusted San Diego web development company.
SEM Targets Consumers Ready to Take Action
SEM can target searchers looking to buy something at various stages of the buying cycle. However, it’s more common for the main focus to be on consumers ready to take action. When your business shows up as an option, searchers are more likely to consider what’s offered by clicking their way to your site. This is more likely to be the case with page one results.
SEM Is Nonintrusive
SEM, by nature, is nonintrusive in that the relevant content, whether it’s a paid ad or a link to your site, shows up only when someone searches for words or phrases related to what you offer. This means people are less likely to be bothered by what shows up, especially if it meets a searcher’s specific need.
There are many elements that need to come together to make search engine marketing effective. Typically, this is a list that includes selecting relevant keywords and setting up paid ad campaigns in a way that maximizes your budget and boosts results. SEM can also involve optimizing Google My Business listings and taking other steps to increase
online visibility and achieve your intended marketing goals.
To learn more about SEM techniques your company can use, get in touch with Saba SEO, a leading SEO company in San Diego. We can help you determine the most effective plan of action for driving more traffic to your company’s website, and we can also take care of your website’s design. Give us a call today to schedule an appointment.