There are some lingering misconceptions about search engine optimization. Some business owners are still under the impression SEO is all about keywords and a bunch of data collected by search engines. However, SEO is important today because it has evolved with how people search online. When you consider how connected consumers are today with their various devices, it becomes easier to understand why SEO is important. Experts at Saba SEO, a leading San Diego optimization firm, discuss the importance of SEO.
More than 70 percent of consumers check out a business online while making a purchase decision, and SEO has the power to put your business in front of searchers. While keywords are part of this process, SEO techniques that boost visibility also include:
- Links pointing back to your site
- Relevant content that’s useful for the intended searchers
- Websites designed with user experience in mind (e.g. easy navigation and mobile compatibility)
Searchers often make mental notes of what’s said about a business online, especially in reviews. They also pay attention to how prominently a business shows up online. If your business isn’t easy to find online and your competitor is right there in Google’s three-pack with five-star reviews, guess which one a customer is more likely to choose?
Drives Offline Actions
Another misconception about SEO is that it only matters to businesses that are based online. However, nearly 80 percent of customers who find info about a local business online will visit that business’s physical location within 24 hours of online search. SEO can also be used to reach out to potential customers in specific geographic areas by distributing content such as coupon codes and special incentives.
Generates Valuable Data
SEO can help you gather information about how customers interact with your brand. Online data trackers like Google Analytics provide even deeper insights into the actions searchers take when visiting your site, how long they spend on each page, and whether or not website visits turn into conversions. You can use this information to determine how to keep customers engaged even after they make a purchase.
Multiple studies show SEO has the potential to produce a higher return on investment than print and television advertising combined. One of the reasons for this is because SEO is highly targeted at a very specific audience, which means whatever content is presented is likely to be of interest to whoever is seeing it. SEO is also highly trackable, so it’s easier to adjust if something’s not working. You can clearly see what is working and focus your attention to those efforts.
Search engine optimization is one of the most important aspects of online marketing. In San Diego and cities all over the world, businesses rely on Saba SEO for all their optimization needs. Whether you need a simple keyword search, a responsive web design, or fresh and high-quality content, our experts can help you. All our services are backed by years of experience and an A+ rating on BBB. To create a customized SEO plan for your business, call one of our experts at 858-951-1717 today.