Want to know if your planned marketing is going to work? Setting up a PPC campaign can help you quickly determine what keywords work or should be avoided. The San Diego SEO specialists at Saba SEO explain five things you should know when setting up a PPC campaign.
1. Free Tools
Keywords are often tricky to uncover. Free tools like Google’s Keyword Planner can help you pinpoint keywords that are worth paying for. The tools can help you whittle your way down to just a small handful of keywords.
2. Branded Keywords
Branded keywords can help people find your company. Because these keywords are specific to your company, product, or service, they’ll take customers right to your site. Your PPC will also take customers a step closer to buying. The PPC can take customers to the page where the product is located. This avoids that extra step of finding the menu on your homepage to get to that product.
3. PPC before SEO
Before you decide to go the cheaper but longer SEO route, test keywords with PPC. While this will cost you money, it will save you even more in the long run. Your targeted PPC can help you pinpoint your most successful keywords in just a short time. SEO is free, but it can take at least six months before you see how well your keywords are working. With PPC, you can alter your SEO to reflect the information you gather. This is money well spent.
4. PPC for Mobile
Mobile keeps getting stronger. Your PPC campaign should also target mobile users and be optimized for mobile devices.
You can track your PPC and see how your targeted PPC ad converts. This knowledge can help you tweak your content and find more successful keywords.
If you need help creating a PPC campaign or designing an overall marketing strategy for your business, turn to Saba SEO. As one of the leading marketing companies in San Diego, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.