The last thing you want to do when planning a marketing or paid advertising campaign is just cross your fingers and hope it resonates well with your intended audience or gives you a return on your investment. SEO stat tracking can reduce some of this uncertainty. You’ll get a better picture of where you stand if you focus on several important pieces of information. Here are 6 essential SEO stats you’ll want to keep in mind as you plan your campaign.
1. Keyword Rankings
Checking how your selected keywords rank lets you know if you’re using the right keywords for your target audience. For instance, you may be using keywords that are too competitive to be effective for you. If this is the case, opting for less competitive variations may be better for achieving a return on your investment.
2. Link Authority
Google cares if backlinks to your site are from credible sources. Launching or adjusting a campaign without knowing this information could result in a surprise SEO penalty. Pay particular attention to any new links you acquire, as well as older ones that may no longer be active or valid.
3. Organic Search Traffic
Before you can plan any SEO campaign, San Diego SEO experts recommend having a good understanding of how much traffic your existing content is generating. Google Analytics will provide all your organic search details in the form of several useful graphs accessible from your main dashboard.
4. Traffic by Device
Further dive into your traffic stats as you plan your SEO campaign to learn how people are finding you online. There are differences in how you’d plan a campaign for desktop visitors, social media users, and people who are coming to your site after checking out your blog.
5. Bounce Rate
San Diego SEO marketing experts recommend rethinking your SEO strategy for your next campaign. One way to do this is by looking at your bounce rates. Clickers who don’t stay long on your site may be bailing because your meta descriptions aren’t an accurate reflection of your content.
6. Page Load Times
Though it may seem like a technical matter, page load time can have an impact on SEO results. Pages that take longer than 5 to 10 seconds to load aren’t going to get much love from click-happy visitors. Page speed can also affect rankings, so it’s definitely something you’ll want to test before you launch your campaign.
At Saba SEO, we believe there are many layers to helping a company plan a successful SEO campaign. If you need help with web design, mobile app development, or AdWords, San Diego is home to an SEO firm you can trust and rely on. Give us a call at 858-951-1717 today to learn more.