Images and pictures are worth 1,000 words, especially when it comes to online marketing in San Diego, making visual expressions an ideal way to get noticed online. Get the most out of your visual content by following a few specific guidelines that will help you to garner attention, build a following, and improve your online ranking.
1. Don’t Forget SEO
While visual content is often created just to accompany the actual text, it still has relevance when it comes to SEO ranking. Adding alt tags, descriptions, and SEO keywords to your image will help you to get noticed by search engines. This builds your online ranking while placing you in an image search index, which drives traffic to your site based on the keywords you pick.
2. Post on Social Media (Obviously)
When you post visual content across your social media platforms, you automatically increase the percentage of traffic that notices your profile. Combining stunning and unique pictures with insight about who you are and what your business is will attract attention. Visual content also goes viral faster than other types. Try adding wise words of wisdom, personal philosophies, or learned insight to give your visuals an added boost, further increasing the interest in your page and your business.
3. Be Unique
Avoid the often-used and overused visuals, and instead grab attention by expressing a specific idea through a unique image created just for your company. You might also regularly create and share charts, graphs, or other industry-related infographics. Keep in mind how you present your information will directly affect how it’s absorbed by your followers, consumers, and clientele.
With the right visual strategy, you can build your online presence and increase both interest and traffic to your site using images that define and express your business ideals, goals, and mentality.
Need help further developing an online marketing strategy? Trusted San Diego SEO agency Saba, Inc. has you covered! Give us a call today at (858) 277-1717 for a free consultation!