Using On-SERP SEO to Boost CTR & Brand Awareness
No matter how many keywords you stuff into your content, winning the organic search game requires much more. You need something extra to beat out the competition. Here’s how to improve brand awareness and click-through rates (CTR) with on-SERP SEO, brought to you by the experts at Saba SEO, a premier online marketing and San Diego web design company.
Long-Tail Keywords
People who are searching for a specific product will click on a link if they see their full search option. This means you need to include long-tail keywords in your SEO. Instead of “polo shirt,” use the more descriptive “long-sleeved blue polo shirt.” This sort of detail gives customers confidence that they found what they’re looking for.
Images
People respond to images. A good image along with your branded keywords will help your CTR. Make sure your images are of high quality and that the metadata includes those keywords.
Local SEO
Half of all mobile searches are local searches. Maximize your on-SERP SEO with local keywords. In addition, include keywords targeting adjacent communities you serve. This will help you beat out competition for that area, especially if the competition is national.
Analytics
Test out keywords and look at Google Analytics to see which keywords have a better CTR.
Updated Landing Page
What does your landing page say about your business? Is your site easy to navigate, or do you need to update your UX?
Headlines
Include frequently asked questions in your headlines. Next, proceed to answer those questions. The best way to get those questions are from your own customers’ queries on social media or in other communications.
Meta Descriptions
When customers look at search results, they see meta descriptions. Take the time to write a high-quality meta description and watch your CTR improve.
If you need help improving your brand awareness and click-through rates, reach out to Saba SEO. From identifying the right keywords to designing comprehensive digital marketing strategies, we offer a variety of services to help businesses boost their online visibility. For 20 years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on internet marketing and SEO, San Diego companies should give us a call today.
