10 Ways to Boost Organic Ranking
Search engine optimization (SEO) is the organic way to increase your page ranking. Following best SEO practices will help you improve your site. The San Diego SEO experts at Saba SEO offer 10 tips to increase your organic page ranking.
1. Use the Right Keywords
Figuring out keywords will help you rank. However, identifying keywords where there isn’t a lot of competition takes some effort. Don’t forget to include keywords for your location and specific details about what you’re selling. Those types of keywords may not have as much competition and help you rank higher than your competitors.
2. Get Backlinks
High-quality backlinks to your site are valuable for increasing your page ranking. Google rewards sites that demonstrate expertise. When another expert refers to your site, your SEO benefits.
3. Do Deep Dives
Google sees longer content as demonstrating expertise. Although many people write shorter posts of 300–600 words, posts with over 1,000 words will help your SEO.
4. Use Good Writing
Creating content free of grammatical and spelling errors also demonstrates professionalism and expertise. Always use grammar checks and proofread.
5. Increase Web Page Speed
If your website is slow to load, potential customers will jump off and go somewhere else. Google will note this and downgrade you. Make sure you do everything you can to improve speed.
6. Don’t Use Duplicate Content
Your content cannot repeat itself. This means main keywords shouldn’t be repeated. Either combine two pieces that share the same keyword or change the main keyword of the less important article. Other content should focus on other related topics.
7. Add Internal Links
Your content should have some internal links to related content. This keeps customers on your page longer and demonstrates to Google that you have all the relevant information on your website. They’ll rank you higher for that work.
8. Fix Broken Links
Take time to clean up broken links. Pretend you’re a customer, and check and fix everything.
9. Upgrade to HTTPS
Google ranks sites that have upgraded from HTTP to the more secure HTTPS.
10. Make Sure Your Site Is Mobile Friendly
Make sure your site has been upgraded to responsive design. Also make sure your mobile site speed is good. Half of all customers looking for items on their mobile phones are there to buy. Make this process easier.
If you need help with any aspect of search engine optimization, turn to Saba SEO. As one of the leading marketing companies in San Diego, we have 20 years of experience in SEO, web design, and content development. Our experts use a variety of ethical SEO tactics to increase our clients’ online visibility, search engine rankings, and conversion rates. Whether you need a review of your existing digital marketing plan or a new SEO strategy, give us a call today.
