Content creation is one of the best ways to increase your search engine rankings and reach a wider audience. A CMI study found that 85 percent of all B2B marketers believe their success comes from their content creation strategy. Producing content should be a central part of your marketing plan, but making sure your content reaches an audience is equally important.
More than half of all B2B content is never viewed, downloaded, or used. It’s a shame to put time, effort, and money into creating content that never reaches an audience, so increasing your reach and engagement should be one of your top priorities. Here are a few ways to reach more people with your content, brought to you by the experts at Saba SEO.
Use a Content Distribution Platform
Promoting content on your social media pages is a great way to reach your existing customers, but it probably won’t attract new viewers. Content distribution platforms can help you acquire new customers in your target demographic. Some platforms put content on premium and highly trafficked sites like CNN, while others distribute content through social media advertising. Choose a social media platform based on your target audience. For example, B2B businesses will probably have the most success with LinkedIn, and businesses that use mostly visual content may prefer Instagram.
Repurpose Your Content
One big idea can be broken down into smaller pieces of content, which could help you reach a wider audience across multiple platforms. You can create an infographic out of the key ideas in your blog post, or you can turn your blog into a SlideShare with Google Slides. Instructional text or images could become video tutorials on YouTube or Vimeo or downloadable PDFs available on your website.
Reach Out to Social Media Influencers
There are several platforms that let you reach out to influencers who have a large following of people in your target demographic. Influencers can share your content on YouTube, Instagram, or their own blogs or websites. Connecting with social media influencers is a great way to ensure your content reaches the right audience.
Content creation and dissemination can be a challenging task, but the team at Saba SEO can simplify the process for you. We are a leading search engine marketing agency in San Diego with over ten years of experience in the field. Our experts can create unique content that is sure to appeal to your target audience, and we utilize a variety of tactics to distribute your content online. We continually monitor feedbacks to ensure your content marketing efforts yield positive results. Whether you need a focused PPC campaign or high-quality social media marketing, we have the right solution for you. To create a customized digital marketing strategy for your business, give us a call at 858-951-1717 today.