Short-Form Video Meets SEO: How TikTok & Instagram Reels Can Boost Your Organic Reach
The popularity of short-form video continues to rise, and your company should expect users to prefer visual content for exploring new products and services. While people often think of SEO when they’re designing landing pages and writing blogs, the truth is you can use some of these strategies for short-form videos, too. Using TikTok, Instagram, and other platforms to increase brand awareness using visual content can also funnel more prospective customers to your company website. Keep reading as the digital marketing professionals from Saba SEO, one of the most innovative and experienced San Diego marketing companies, explain how blending SEO with short-form videos is achievable when you use these techniques.
Include Keywords in Scripts
Keyword research is a great way to identify trending topics among your company’s target audience, and you can use these to naturally build interest. Once you’ve identified a few keywords, putting them in the script allows them to be heard in the video. This allows auto-captioning and transcript software to pick up on them and include them in text-based form that can get picked up by search engines.
Optimize the Metadata
The script isn’t the only place where you can use keywords. You can also include them in metadata, such as the video titles and descriptions. Using relevant hashtags can also help search engines identify the purpose of the videos and reels. As you select the keywords, try to include a mix of different types. Using a mixture of trending, branding, and niche keywords in the metadata can bolster your company’s content in the rankings.
Respond to Comments
Building engagement on video-oriented platforms is an effective way to build brand recognition and authority within your company’s industry. Make sure to appoint a social media manager to respond to questions and comments the video generates. As the social media manager does this, he or she can use keywords and create snippets that can also boost your brand’s organic reach. Plus, providing feedback to the target audience fosters trust within the community and curiosity that will drive more traffic to the website.
Cross-Post the Videos
Although the different platforms vary regarding the preferred length and style of videos, you can easily make a few adjustments to cross-post your company’s content. Sharing videos across platforms can build your company’s ranking faster. Since most people only use one or two platforms frequently, you’ll also find this expands your company’s reach. As you plan to cross-post, remember you can repurpose content to increase the ROI you get from every video.
Include Clear Calls to Action
Telling viewers what the best next steps are can increase traffic to your company’s social media pages and website. At the end of the videos, encourage viewers to take the preferred action. Requesting likes and shares reminds viewers to highlight the videos they find helpful. You can also include a CTA that asks viewers to visit your company website to learn more about the topic or find products that fit their needs.
Digital marketing professionals can help you harness the full potential of short-form video content and maintain a competitive edge in today’s online landscape. If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.
