Search engine optimization (SEO) is constantly changing, and keeping up with the latest SEO techniques can help your organization’s search ranking increase. Staying ahead of the competition is possible if you constantly tweak your SEO. What are the latest SEO techniques to increase search traffic? Here are just a few, offered by the experts from Saba SEO, an industry-leading San Diego SEO agency businesses rely on for exceptional service and premier digital marketing expertise.
This technique is at the top because it’s such an effective way to improve SEO ranking. Google wants to become the ultimate knowledge base, so content with 2,000 words or more can help you rank higher. As always, focus on a main keyword for each piece. That same main keyword cannot be in another piece of content. Note that while writing longer content does help, sometimes you don’t have that much material. This won’t hurt your ranking. Just make sure to link articles to each other.
Identifying long-tail keywords your competition doesn’t use can help your site rank higher. In addition to descriptive words, consider using semantically related keywords. Think of the big picture. People searching for keywords like “oven pizza stone” may also be searching for other related phrases, such as “pizza crust recipes,” “pizza cutter,” or even “pizza spices.”
Did you know YouTube is the second-biggest search engine? When users are conducting online searches, Google now lists videos closer to the top. Consider creating YouTube videos with content such as instructions, ideas related to your product, or lifestyle tips.
Are you using the Google My Business (GMB) tool? This is the key to slaying local SEO. It’s a free way to list all of your locations. Businesses who set up their GMB profiles rank higher. The best way to utilize Google My Business is to completely fill everything out. This means including photos, a description of your company, and social media links. Make sure you include your business’s current hours of operation and phone number as well as customer ratings. Almost half of all mobile searches are local searches. Make it easy for new clients to find your site.
If you’re looking for ways to enhance your online marketing strategy, try these latest techniques for your SEO. San Diego businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer bases, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today at 858-277-1717.