Long-tail keywords can be defined as phrases or groups of related terms that contain more than three individual words. Keywords that offer more substance than what you’d normally get with a single keyword are especially beneficial because of the massive amount of competition involved in trying to achieve a page one ranking on leading search engines. In fact, the smart use of long-tail keywords can grow your traffic. The experts at Saba SEO, an industry-leading San Diego SEO agency, explain how.
Use Them Naturally in Your Online Content
The secret to successfully using any types of keywords for traffic-generation purposes is to use them naturally. What this does is grow your traffic and encourage people to actually engage with your brand, especially if you’re providing useful information related to your long-tail keywords. In addition to your webpage content, long-tail keywords can be used naturally in other types of content, including:
- Social media posts
- Blog or guest blog content
- Transcripts of your video content
Include Location-Specific Terms
Because long-tail keywords are highly focused search queries, you can include your geographic location among your selected terms. It’s especially beneficial to do this if one of your goals for online traffic is to attract the attention of potential customers in certain physical areas.
For instance, if you have a pizza place in Brooklyn, New York, your long-tail keywords might include “fresh homemade Brooklyn pizza” or “free delivery Brooklyn, NY, pizza.” Also, notice how long-tail keywords allow you to be more descriptive.
Use Long-Tail Keywords for Your Paid Ad Campaigns
Long-tail keywords can also be used to direct more traffic to your website’s various landing pages with paid ad campaigns. If certain keywords are too competitive, you can opt for more specific, less competitive keywords targeting the same audience.
There are several tools, such as Answer the Public, that can help you find long-tail keywords. But an easier method is to simply type in a search term related to your business, products, or services on Google. The auto-completed suggestions, which are based on what people are actually searching for, can serve as inspiration for your long-tail keywords.
If you want to drive traffic to your site, using long-tail keywords is a great strategy, and Saba SEO can help. As a premier SEO company in San Diego, we have served clients for more than ten years. In addition to search engine optimization, our services include website development, social media marketing, and online reputation management. To boost your ranking, reach out to one of our SEO specialists at 858-277-1717.