Infographics are a simple marketing tool that, when used properly, can create a powerful connection between a business and its consumers. It transforms so-called boring data and complex ideas into creative and visually enticing graphics that are easy to read and understand. If you want to be a step ahead of your competitors, mastery in infographics is an indispensable skill.
Components of Great Infographics
Take a tour of different social networks like Facebook or Twitter and you’ll likely find at least one infographic. Ask any San Diego web designer and they’ll tell you that infographics are shared frequently and have higher chances of going viral when compared to text-only posts containing the same data because they:
- Often have a compelling header that grabs the reader’s attention
- Are designed to meet the needs and preferences of the business’ targeted audience
- Use appealing color schemes to brighten dull topics or images
- Make valuable information easier to read through graphs and charts
- Condense a large amount of data into a simple, compact graphic
Why Use Infographics
Infographics are a great way to share valuable information about your industry with your readers. According internet marketers in San Diego, customers are looking to learn as much as possible prior to making a purchase and are often influenced by the information they read online. If you are able to create an infographic that presents information that is useful to your audience in a straightforward and compelling manner, then prospects will be enticed to purchase your product or service.
Creating an Infographic
It’s important not to just use random facts and figures to create an infographic. Put yourself in the shoes of your prospective client and brainstorm what they might be looking for. What might be preventing them from purchasing your product or service? What are some of the most common questions that your customers ask? The right content can establish you as an authority in your field, also helping to build brand image.
To learn more about increasing the online visibility of your business, call (858) 277-1717 and request a free website audit from the San Diego SEO specialists at Saba, Inc. We are a trusted and local internet marketing company offering a wide range of services including SEO, PPC, web design, and mobile app creation.