Extremely successful companies like Nike and Coca-Cola are known for having vast marketing budgets. They’re constantly on the airwaves, in magazines, and on billboards with high-profile ads. Standing out among everyone else can be difficult, but with Instagram’s creative tools and targeting options, it’s easier than ever to set yourself apart from the pack.
The cost of advertising on Instagram will depend mainly on your goals and target market. Generally, Instagram has a higher price per engagement than other social networks like Facebook and Twitter because of the highly visual nature of the platform. If your goal is to build brand awareness, you can expect more engagement on Instagram for less money than, say, if you wanted a direct response like a click-through to your website or email sign-up. The social media experts at Saba SEO, a leading San Diego SEO company, share a few tips on advertising on Instagram to boost your web traffic.
Targeting on Instagram
One of the unique benefits of Instagram is that you can target your ads to specific users or by location. For example, you could run a campaign for your skate shop and only show it to people in your local area. Or you could show it to skaters in different regions around the world. You can also target users who like a particular lifestyle, sport, activity, and more.
For any social platform, it’s always important to look at how engaged your audience is with the platform. Instagram’s user base is more active on average than any other social network.
The ads you run on Instagram also have a lot of creative freedom, which makes them more engaging for users. It’s common for brands to post behind-the-scenes photo shoots or sneak peeks of product launches, making your followers feel like they’re getting a personal view of something extraordinary.
When it comes to social media management, you need an effective strategy. At Saba SEO, our experts can create a customized marketing plan for your business that’s sure to boost your online visibility and search engine ranking. As a leading internet marketing service provider, we have more than 20 years of experience in content development, web design, paid marketing, and search engine optimization. To create a comprehensive social media marketing plan for your business, give us a call today.