Instagram is one of the biggest social media sites. The platform is a great way to expand your audience and target potential customers for your local business. Here are some effective ways to promote your business on Instagram, brought to you by the experts at Saba SEO, a leading internet marketing service provider in San Diego.
1. Join the Conversation
Don’t just use Instagram to post images or videos. Social media is a community, so you should engage with people and brands by actively commenting on others’ posts and responding to comments on your own posts.
2. Repost Local Content
Reposting content from other local businesses or your followers is a good way to boost your reputation and engage with a wider audience. If you feature one of your followers on your page, they might mention it on their own page, which will bring more people to your content.
3. Keep Your Brand Consistent
All of your social media platforms should be an extension of your brand. Different platforms are better for different purposes, but you should keep a consistent tone and theme across all of them. You don’t want to confuse your customers or seem disingenuous. However, blanket posting the same things across all of your social media accounts can be damaging. If your audience keeps seeing the exact same message, they may unfollow you.
4. Follow Trends
Take advantage of holidays, seasons, or trending topics to keep your posts relevant and interesting. However, you should be sensitive when incorporating trending topics into your posts. For example, you shouldn’t capitalize on trending topics about tragic events.
5. Use Local Hashtags and Geotags
Localized hashtags can help you reach a wide local audience. Use city or neighborhood names in your hashtags along with keywords that relate to your business. Geotags are location tags on individual posts that will help users find your business. Users can click on these tags to see a map of exactly where your business is located.
6. Keep Track of Data
Pay attention to the number of likes, comments, and shares your posts usually get. You may notice trends in which types of content get a better response, which hashtags work better, and what time of day seems to be the best for posting.
Social media marketing is a dynamic and ever-evolving field. Trust the experts at Saba SEO to create a viral, effective, and highly focused social media campaign for your business. We have a team of digital marketers who are up to date with the latest social media trends, and they offer customized solutions for all your marketing needs. As a leading San Diego SEO agency, we go the extra mile to ensure our clients achieve a high ranking across all search engines. To create a comprehensive digital marketing plan for your business, give us a call at 858-951-1717 today.