AdWords marketing allows businesses to display their ads on Google. Businesses select keywords they want to advertise with. When users search Google using the particular keywords, the ad will appear.
AdWords is very successful with some businesses, but it doesn’t always work. Before investing in an AdWords campaign, consider whether it’s the right option for you.
What’s Your Budget?
AdWords charges you each time someone clicks on your ad. San Diego AdWords experts observe that most people who click on ads don’t make a purchase. Hence, you have to make sure it makes financial sense to try AdWords. You may have to try multiple keywords to see which is best for converting customers, but the trial and error process can become costly.
How Quickly Do You Want Results?
While SEO tends to deliver more consistent results and is usually more successful in the long run, AdWords has much faster results. It can increase conversions right away and bring in money quickly. If you’re desperate for immediate results, AdWords might be a good option for you.
What Type of Ads Do You Use?
AdWords has character limits that some businesses find difficult to work with. You have to choose keywords carefully and select what information you want to include in the ad. If you have a long headline or want to create an ad with a lot of information, AdWords might not be the right platform.
Are Your Potential Customers Searching?
If potential customers aren’t searching keywords relevant to your business, no one will click on your ads. You can use Google’s Keyword Planner Tool to see how often users search for specific keywords. If your relevant keywords aren’t searched very frequently, AdWords won’t be worth it. However, if your keywords are searched hundreds or thousands of times each month, AdWords could be a valuable tool.
Whether you’re considering AdWords marketing or SEO in San Diego, choose Saba SEO. As a premier digital marketing agency, we offer customized plans and tailored services well within your marketing budget. For over a decade, we have helped businesses all over the world benefit from winning SEO strategies. To create a marketing plan for your business, give us a call at 858-951-1717 today.