One of the recent challenges for content creators is determining whether category or article page rankings are more important to SEO (search engine optimization) rankings. What’s the difference between category and article page rankings? The digital marketing experts from Saba SEO, a premier SEO company San Diego businesses rely on for high-quality expertise, explain how categories and articles rank differently.
What a Category Is
A category is a basically a topic header. The information included in different articles within that category are smaller pieces of the bigger puzzle. Each article links back to the main page of the category. Those articles also link to authoritative sites.
Why an Article Can Lower SEO
An article can lower your site’s SEO if it’s not related to any of your categories. If you have only two categories, such as one on “vegetables” and another on “fruit,” an article on “fish” wouldn’t fit into either. If it was published on your site, Google would be confused as to what your site was all about. You’ve promoted it as a fruit and vegetable site, but now you’ve added fish to the mix. Now Google questions your brand authority, and your SEO will likely decrease. Creating a specific category for fish would indicate your authority has been extended to include fish. By adding a new category, you’re demonstrating your expertise to Google, which increases your SEO.
How to Build Pillar Content
Google is looking for professionals and will rank sites that are experts in their fields. One natural way of accomplishing this ranking is to offer a series of categories with related topics. This method creates a knowledge base that proves to Google and customers that you’re a one-stop site. You have all the information they’re looking for and the solution customers need. Google also rewards your SEO because using pillar content is more organized and creates an improved user experience, which ticks an important SEO box.
Understanding how categories and articles fit into your SEO strategy can help you boost your page’s rank, build your customer base, and, ultimately, increase revenue. For expert assistance with your SEO planning and execution, rely on the experienced professionals from Saba SEO, a premier provider of SEO services San Diego businesses trust to deliver high-quality expertise with integrity. Give us a call today at 858-277-1717.