Choosing Content: Quality vs. Quantity

Ideally, it would be great if you could crank out an abundance of content that’s Pulitzer Prize–worthy on a regular basis. However, this is rarely realistic. What often happens is that efforts to increase content output result in some oversights with regard to quality. Which way should you go if you’re a content marker looking to produce a sufficient amount of high-quality content? The professionals from Saba SEO, one of the premier content marketing companies in San Diego, answer this question by taking a closer look at the quantity vs. quality debate.

The Benefits of Quantity

All published content has the potential to generate more traffic for your website, especially from organic search sources, which can be a good thing. However, if there are quality issues, the impact could be less impressive. There’s also evidence that quantity helps with lead-generation efforts. Cranking out more content could also mean:

• More emails sent out to carefully targeted recipients
• More social media posts to spark online engagement
• Increased brand promotion and message amplification
• Greater brand awareness as more consumers are “touched” by your content

Why Quality Matters

Quality is subjective when it comes to content marketing. You can have a really awesome piece of content, but it’s not going to do you much good if it’s not getting read, viewed, or shared. Also, if you always opt for quality over quantity and present less content, you may not get as much traffic or brand awareness or as many leads and conversions. On the plus side, high-quality content has its rewards as well, some of which include:

• Making a really good impression on the people viewing it
• Attracting the right kind of attention from Google
• Earning higher rankings on results pages
• Getting links from reputable sources

Finding a Happy Medium

It’s not really a question of quantity or quality—you need both. It comes down to finding a happy medium that works for you. With quantity, determine how much time you can realistically devote to producing content or how much you can afford to pay to have someone create it for you. With quality, tap into your analytics data to see how your content is performing. The feedback your content is getting can also give you an idea of how well you’re doing with quality. There are also plenty of ways to increase your content volume and promote really well-crafted content. Options include:

• Reaching out to online influencers willing to promote your content on their websites, social media pages, or blogs
• Soliciting user-generated content
• Welcoming guest bloggers who are willing to contribute content

Content marketing, on average, makes up about 25 percent of a brand’s overall marketing budget. Business-to-consumer companies typically spend more on content marketing than business-to-business companies. Even if resources are limited, there are smart ways to find an optimal quantity-quality balance. As a content marketer, you’ll have to determine how to tip the scales based on your needs and priorities.

If your content isn’t boosting your rank and drawing in customers, take a look at your balance between quantity and quality to see if you can make some changes that appeal to a wider audience. For assistance with developing content that increases your rank and boosts revenue, call on the experts at Saba SEO, a premier San Diego SEO service provider with almost fifteen years of experience helping businesses grow by creating valuable content that ranks highly. To move your content strategy to the next level, give us a call today at 858-277-1717.