Understanding Website Traffic: Essential Metrics & Tools for Effective Analysis
Making sure visitors get to your website, spend some time there, and either purchase something or leave their information is critical to building your online business. Measuring these metrics can help you determine what works on your site and what needs improvement. The experts from Saba SEO, one of the leading marketing companies in San Diego, offer some tips on metrics and tools that can help you analyze your website traffic effectively.
Who Gets There & How?
How are people finding your site? Are you showing up high on search engines, or are you getting referrals from other sites? Tracking these routes can help you expand your community and improve your SEO keyword selection.
Which Pages Get the Most Views?
Do you have some pages that are especially popular and others that don’t create much traffic? It may be time to look at features such as load time. A page that’s full of great graphics may not get a lot of attention if users find other pages load more quickly.
What’s Your Bounce Rate?
Your bounce rate is a measurement of which searchers immediately leave your site once they arrive. If your SEO language and the homepage of your website don’t reflect the same basic message, your bounce rate may be higher. It’s also possible your bounce rate will be high if your home page is slow to load.
When Do Visitors Leave?
Measuring the time visitors spend on your pages can give you some information on the effectiveness of your website. Be aware that time on page may not equal sales. Your page may be the one guests visit so they can comparison shop. However, if your offerings are unique or fit within a special niche, you may have a large collection of window-shoppers.
Why Do They Convert?
Obviously, you need to make sales, but you also need to capture information from interested parties. Consider gathering emails from blog post comments for sale promotions. If you make a sale, make sure you add that email to your promotional database.
Your website needs to be efficient and streamlined. Sharing your products and services with an effective marketing message will lessen the number of bounces.
The experts at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego, can help you develop a marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. Our many years of personal experience helping clients with internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help taking your marketing strategy to the next level, give us a call today.
