Search engines aren’t going to be able to direct your target audience to your content without having a better idea of what you’re presenting online. In the world of SEO, this is what keywords do. If you’re new to this aspect of SEO, here’s a brief overview of how to do keyword research, brought to you by the experts at Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise.
Know Your Target Audience
From creating buyer personas to seeing which pages on your website are visited most often, there are many ways to get to know your customers or target audience. This is a fundamental part of keyword research, since keywords perform better when they’re more specific and focused. Further dive into your stats and pay attention to:
• Basic demographics (e.g., age range, income level, and anything else specific to who uses your products and/or services)
• Buying habits
• Pain points, or consumer problems you’re solving with what you offer
Use Keyword Tools to Gather More Info
Once you know your target audience better, use keyword tools to narrow down your keywords. Fortunately, there are many handy tools that will give you plenty of useful details. For instance, Google’s keyword tools will tell you about:
• Search volume per keyword
• Competitiveness for various keywords
• Cost per click and other paid search details
Find Out about Your Competitors’ Keywords
Another important part of keyword research for SEO is finding out what keywords your competitors are using. SEMrush’s Position Tracking tool is one of the many tools you can use to enter your competitors’ URLs to see what keywords they’re using to target the same audience. This information can help you fine-tune your keyword list or discover relevant terms/phrases that aren’t being used by your competitors.
Research Keywords for Special Features
When you do your keyword research, determine if there are any special features you want to rank well for. One possibility is the answer boxes that show up when someone asks a question on Google. In this instance, your research would focus on the words or phrases people often use to get answers to common questions specific to your business, products, or services.
Keep Track of Keyword Performance
Keyword research isn’t something you do once and forget about. Keep track of how your keywords are performing with Google Analytics, Google Search Console, Moz, and other conveniently accessible sources. Doing so allows you to make adjustments and updates as necessary.
Google considers many factors other than keywords for ranking purposes. However, the hunt for anything online starts with the use of words typed or spoken into various devices. For this reason, it’s important to be diligent about keyword research as you put together or update your SEO strategy.
Whether you need help developing an effective keyword strategy or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. As a premier SEO company in San Diego, we have served clients around the world for more than fifteen years. In addition to search engine optimization, our services include website development, social media marketing, and online reputation management. To boost your ranking, reach out to one of our SEO specialists at 858-277-1717.