Ready to dive into search engine optimization? But what if you don’t have the time to create engaging content with the proper amount of keywords per page and monitor the results? While it is always wise to consult with a professional SEO company in San Diego for some serious implementation of SEO techniques, there are some things you can do in the mean time to kickstart your SEO strategy :
Determine Where You Stand
You’re not going to know where to start if you’re not sure how you currently stand in search rankings. Act like a consumer and type in what someone would likely type when looking for your products and services and see where your site lands. If it’s past the first page of results, you’ve got some work to do.
Carefully Select Your Keywords
Strategic keywords, including references to location, should be used in your titles, URLs, image captions, headlines and within your content. It’s going to take some time to find the right combination of keywords, so allow some time for trial and error while gauging results, most of which can be tracked in real time.
Create a Site Map
A site map, a guide to all pages within your website, may not be a big deal to every visitor to your site, but it does make it easier for Google’s spiders to find and rank your site. There are many free online site map generators that can help you do this.
Make Your Site Mobile Friendly
Since many people search using mobile devices, you want to make sure your website is as mobile friendly as possible. While a professional San Diego web developer can help upgrade your website to one that’s mobile friendly, you can jump start the process by removing flashy elements like scrolling text and images crammed onto a single page that may significantly slow down page load time – something that can also hurt your search engine rankings.
Extend Your SEO Strategy to Your Social Sites
Ideally, your social sites should include links back to your website. By including links within your tweets and Facebook posts, you’re giving visitors more ways to find your site and, more importantly, convenient ways to share that link with others.
Even if you get to a point where you’re getting more traffic to your site, things can change quickly online. Don’t forget to track factors such as where your traffic is coming from, which can easily be done with free analytical tools, and what actions visitors are taking on your site, paying particular attention to conversation rates.
And if you think you want to leave your SEO to the professionals, contact Saba, Inc. today. Schedule a free website analysis and consultation with us by calling 858-277-1717.