A good SEO strategy can be extremely beneficial for any small business. How do you rank when you have a limited budget? This requires some strategy. Here are some ways small businesses can keep up with the always-changing Google SEO strategy, offered by the experts at Saba SEO, a top-tier San Diego SEO agency businesses rely on for exceptional service and premier digital marketing expertise.
1. Local Search
More than half of all mobile phone searches are local business searches. This is often an untapped market. Dominating your local market has never been easier because Google has its own tool: Google My Business (GMB). This is a free tool that allows you to list each of your locations. The key to GMB success is to completely fill out each listing. Input your accurate business address and include your hours, social media, and delivery or service area.
One bonus tip is to include adjacent areas you serve. This is particularly useful if this area doesn’t have a competitor located there, because this means when anyone searches for your product in that area, your business will rank toward the top.
2. Long-Tail Keywords
Using long-tail keywords can help your business rise to the top. If someone is looking for “white shirt,” there are thousands of listings. But if you search for that white shirt with added keywords like “cotton” or “most comfortable cotton white shirt,” those results will be much less numerous. When coming up with long-tail keywords, think about natural voice, as many people are now using devices like Google Home, Siri, and Alexa. Also think about small details that can help your listing rise to the top.
3. Pay Per Click
Pay per click does require a monetary commitment, but it can be a useful temporary tool. If you’re unsure about a keyword, instead of going the traditional SEO method, which will require months to see any sort of result, try PPC for a short time. This way, you can test a few different keywords and create your SEO plan around the successful ones.
4. Expertise, Authoritativeness, & Trustworthiness
Google’s algorithm looks for E-A-T: expertise, authoritativeness, and trustworthiness. They reward sites that show professionalism with higher ranking. This means you need to make sure your website is secure and easy for customers to navigate, your site speed is fast, and the user experience is top-notch.
Your content must show authority, which means you have a lot of information in your content. This includes quotes from authorities, links to other deep dives on your site, and corresponding photos or media. This all requires some analysis and content planning. Check out your site, create a list of what needs to be fixed, and work to improve your site by 1 percent every day.
If you’re a small business owner who’s looking for ways to enhance your online marketing effectiveness, try these basic tips to keep up with Google’s strategies for SEO. San Diego businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today at 858-277-1717.