Search engine optimization is a very dynamic aspect of digital marketing. Just when you think a new SEO standard has been established, Google announces an update to its ranking algorithm, thus prompting its two major competitors, Bing and Yahoo, to follow suit. It’s crucial to become aware of these updates to formulate the right SEO strategies. The experts at Saba SEO, a premier San Diego SEO company committed to employing the most innovative practices in the industry, outline five of the most significant recent updates.
1. June 2021 Core Update
According to Google search engineers, the gist of this update is to give relevance to in-depth product reviews that do more than simply summarize features.
2. February 2021 Passage Ranking Update
If you’re familiar with information snippets that appear at the top of the search engine results page (SERP), you’ll be able to understand the relevance of this update. In essence, if there’s content on your website that answers specific web queries, it will rank positively as long as the entire page also ranks accordingly.
3. December 2020 Core Update
This major update to the Google algorithm changed more than 40 SEO factors, and the most important deal with machine learning and artificial intelligence. The quality of the articles appearing on your website is scrutinized by this update. For example, if you publish a news story about traffic in London and specify the boroughs involved, you would be providing valuable context for the AI algorithm. Synonyms and clear explanations are also favored in this update.
4. Google BERT Update
In October 2019, a technology called Bidirectional Encoder Representations from Transformers was implemented in the Google algorithm, and it sought to improve the interpretation of web search queries in the English language.
5. The Florida 2 Update
Prior to the BERT update, Google rolled out an update that ostensibly ranked content based on quality. The technology involved is called neural matching, and it apparently cross-references information on Wikipedia.
If you need help optimizing your business’s SEO strategy, call on the experienced professionals at Saba SEO, the go-to experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our industry-leading services