Reaching the target market has long been one of the top goals of any type of marketing, especially anything involving online interactions. While there are plenty of ways you can achieve this goal, newer strategies are worth considering as well. The digital marketing experts from Saba SEO, one of the leading marketing companies in San Diego, offer a closer look at some of the newer ways to make beneficial target market connections.
Taking Advantage of AI-Delivered Messaging
Artificial intelligence tools are increasingly being used to sustain target market connections. AI-based tools gather and filter data from customer profiles and other accessible sources to improve communication with intended audiences by:
• Delivering customer-tailored messages
• Making appropriate adjustments to message delivery based on results observed
• Improving the timing of when messages are sent
• Boosting overall efficiency with target market messaging
Using Hashtags to Fine-Tune Social Media Engagement
Hashtags also fall into the newer category with target market strategies. They can be especially useful if you’re looking to fine-tune your social media engagement by further defining your audience. For example, this can be done on Instagram by going to the “Tags” tab and searching for hashtags related to a term or phrase relevant to your marketing purposes. After you’ve found some relevant hashtags, make a list and sprinkle a few into your posts.
Being Creative with Life Events Targeting
Like many of the top platforms today, Facebook offers innovative ways to connect with your target market. One of the newer options is to target your messaging based on major life events. This can be particularly helpful for businesses that provide services people only tend to need for specific reasons, like moving. On Facebook, life event categories you can choose include:
• Recent engagement
• New job
• New relationship
Once you select your category, target audience members can receive your messages. Several date ranges are possible as well to further define your messaging options.
Ultimately, you’ll see more productive results with a well-rounded target market strategy. In other words, use the newer strategies mentioned here if it’s appropriate for your specific goals. However, also continue to use other methods, like researching your competition to see how they target the same audience and updating your keyword research.
For the highest-quality advice on connecting with your target audience, turn to the professionals at Saba SEO, one of the most innovative providers of internet marketing service in the industry. For more than fifteen years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your online marketing strategy, so contact one of our knowledgeable consultants today.