Top UI/UX Trends Shaping the Future of Digital Marketing
The world of digital marketing is becoming more reliant on the strength of user interface (UI) and user experience (UX) strategies. As digital marketing audiences become more attuned to using new technologies, their UI and UX expectations are getting more sophisticated. With this in mind, the San Diego web design and digital marketing specialists at Saba SEO explain a few UI/UX trends that are creating a greater impact on marketing.
Augmented Reality (AR) on Mobile Devices
The overlay of digital information in the real world is starting to build momentum, thus creating interactive and engaging experiences for smartphone users. For retailers, AR experiences allow customers to visualize products in their own spaces for an enhancement of the shopping experience.
IKEA started using AR with the launch of its Place app in 2017. Since then, the furniture and home goods retailer has been reporting lower rates of product returns and smoother purchase transactions. AR can also be used to present interactive games, quizzes, or contests to increase brand engagement and reach.
Minimalist Design
Even though skeuomorphism, a design concept focused on making items resemble their real-world counterparts, made a slight return with the revival of early-2000s digital design, marketing audiences continue to respond positively to clean and clutter-free interfaces. Minimalist design focuses on removing unnecessary elements and distractions, improving usability, and reducing cognitive load. It has been at the heart of the Google Material Design philosophy, and it’s here to stay for a few more years. Clutter-free websites load faster to improve user satisfaction and search engine optimization.
Voice User Interfaces (VUI)
The current generation of VUIs is powered by large language models with advanced speech synthesis and artificial intelligence. VUIs allow users to interact with devices using their voices, making tasks more convenient and efficient. Google has reported a strong expansion of voice searches through its Assistant app, and other technology giants, such as Amazon, Apple, and Microsoft, are reporting similar trends.
Optimizing user experience can be crucial to keeping your business competitive. Whether you need a web designer, a mobile app expert, or a search engine optimization specialist, reach out to Saba SEO. As a leading San Diego SEO company, we have more than 20 years of experience in website design and digital marketing. Our web development specialists can create a responsive, user-friendly website for your business that’s sure to boost your online ranking. Give us a call to talk to one of our digital marketing specialists.
