Why Is Link Building Important for SEO?
Links pointing back to a website can be either “dofollow” links or “nofollow” ones. The nofollow backlinks are good traffic-wise, but they have no significant SEO value. For the purpose of optimization, it’s the dofollow ones you want to focus on. You should also be mindful of quality with your links as well. Below, the experienced Internet marketing experts at Saba SEO, one of the most innovative San Diego SEO companies, put the spotlight on the top benefits of link building for SEO purposes.
Higher Search Rankings
Links are widely regarded as one of the top ranking factors search engines like Google consider. They’re important because they indicate the authority and relevance of the linked content. This is why high-quality links directed to your site can play a major role in how well your site ranks.
Increased Website Traffic
Links are like big flashing neon signs that tell searchers something useful will likely be found there. What’s more, if your links are coming from authoritative sources within your industry or niche, you’ll also have a very good chance of gaining traffic by boosting trust.
Improved Reputation
Credibility or reputation that’s boosted by authoritative links can have a far-reaching impact when it comes to SEO. For one thing, search engines tend to regard sites with reputable backlinks higher than sites without them. In turn, this makes your content more visible than what’s offered by competitors who aren’t as mindful of link quality and authority.
More Revenue-Generating Opportunities
It only stands to reason that if you’re doing a good job at building links for SEO purposes, you’ll also have the potential to generate more revenue from your website. This boost in traffic and revenue could also contribute to other things that can be good for your SEO, such as:
• Increased “word of mouth” in the form of online reviews
• Improvements with in-person results if your business has a physical location
• Even more customer engagement opportunities with things like segmented emails and social media posts
As you can see, link building in SEO has many benefits when it’s done with specific goals and quality in mind. Additionally, a focus on link building for SEO provides an added incentive to consistently provide relevant top-quality content for your intended audience. After all, this is what ultimately inspires links.
Link building is an extremely effective strategy for establishing your site’s credibility and quality. If you use smart link-building strategies, you’ll find yourself amazed at how quickly you see results. If you’re looking for expert help with any aspect of your Internet marketing, reach out to the professionals at Saba SEO, one of the top marketing companies in San Diego. SEO service, digital marketing, content development, web design, and web development are what we do best. Schedule an appointment with one of our SEO experts today by calling us at 858-277-1717.
