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The Importance of Link Building for SEO

Building Links for SEO

If you are trying to promote your website’s ranking on Google and other search engines, San Diego internet marketers say that link building may be one of your most effective strategies for search engine optimization. To put it simply, links from blogs and other locations of the internet to your site are recognized by search engines. These links demonstrate the importance and credibility of your website.

Google’s algorithms use links (among other things) to determine the popularity and value of your website. For example, a website with 400 external sources linking back to it may be deemed more credible than a blog with only 1 external source linking back to it. As a result of this, Google will reward the credible site with a higher search engine ranking. In turn, this will increase the website’s traffic. As you can see, link building is vital to the success your website.

How to Build Links

You can increase your chances of other sites linking back to your website by creating top-quality, authoritative content in your area of expertise. If you publish rare information about exercise science, it is likely that credible sources such as Competitor Magazine and Runner’s World will use your information and credit you with a link. This can have a positive effect on your SEO efforts. You may also build links by enlisting the help of some blogs related to your website’s topic. Ask a blogger to review your product or write a guest blog for them and link back to your site. This can prove to be an effective way of building links over time.

Not All Links Are Equal

While links are certainly beneficial to your website’s search engine optimization, you should take special care to ensure that links are credible. When links are created from your website to external sources, you should be sure that those sources are credible. Linking to untrustworthy websites can actually harm your search engine optimization efforts because Google may lower your website’s rank.

Link building is an important aspect of SEO, so you should make every effort to do it effectively. Your efforts will be rewarded with page views and potential sales. If you need help with your online or SEO efforts, reach out to Saba, Inc. We provide SEO San Diego businesses trust and offer complimentary website audits and consultations. Call (858) 277-1717 and get started today!