Link building is one of the pillars of the search engine optimization (SEO) industry. Along with keywords and website structure, link building is a major ranking factor in the search engine results page (SERP). When done properly, San Diego internet marketing experts believe link building can give a website a tremendous SEO boost.
There are two basic strategies for link building: adequate content and networking. In this case, adequate content means great content. If you feature information on your website that is informative and useful, you will increase the likelihood of attracting website editors and others who want to use your content as a reference.
Once you’ve created some great content, you have to promote it in the right places. Social media is a solid start, but you’ll want to reach out to influencers in a similar industry who often share content, consider content syndication networks, and might even try paid advertising on social media platforms.
To a certain extent, modern link building can be thought of as a gauge of a website’s reputation. Inbound links have value, and it can either be positive or negative. External links that are both popular and relevant pack the most punch, for obvious reasons. Some other metrics search engines consider when determining external link value include:
- Trustworthiness of source domain
- Anchor text used
- Variations of anchor text used
- Number of domains linking to target page
- Number of links to target page from source page
If you need help with your SEO efforts, call Saba, Inc. at (858) 277-1717. We provide SEO San Diego companies trust and would be happy to provide you with a complimentary website audit and consultation.