Infographics were by far the most popular way to build links back in 2014 and 2015, but SEO practices can change quickly. Content creators and site developers only want to use the most effective strategies, so many people wonder whether or not infographics are still a successful link-building tool. The SEO experts from Saba SEO, a premier San Diego SEO agency, weigh in with the following analysis.
SEO experts at Moz investigated the issue by looking at the number of infographics featured on Entrepreneur.com over the years. In 2013, the number of infographics steeply increased, and in both 2014 and 2015, the site published almost 900 infographics. In the last three years, the number of infographics decreased to about 500 per year.
However, when the SEO experts graphed the total amount of content published on Entrepreneur.com each year, it looked similar to the number of infographics. It increased drastically in 2013 and started to decrease in 2016. When you divide the number of infographics by the total number of articles in a year, the ratio has stayed mostly consistent since 2015.
In relation to the amount of content published, infographics are about as popular now as they were a few years ago. When comparing them to other link-building strategies, infographics are still a favorite of many websites. They’re significantly more common than interactive features and photographs. The only link-building feature that seems to be more common is surveys, which are more popular now than ever. Surveys are also usually easier and faster to create than infographics, and they have the potential for compelling headlines.
Infographics are still a worthwhile way to build links in 2018. If you want to focus on the most popular link-building strategies, infographics and surveys are your best options. Both of them can increase the number of outbound links to your site, which will help you expand your online presence and attract a larger audience.
If you need help developing an online marketing strategy and choosing which link-building tactics are best for your business, call on the experienced professionals at Saba SEO, a premier SEO company in San Diego. We offer a wide variety of services, including search engine optimization, social media marketing, and website development. To optimize your link-building tactics and maximize your SEO strategies, call one of our knowledgeable SEO specialists at 858-277-1717.