One of the most important search engine optimization (SEO) strategies is local search. Even if your organization’s reach is international, local searches comprise over half of all mobile searches. Most importantly, strengthening your local SEO improves your overall ranking. Here are the best off-site optimization strategies for local search visibility, brought to you by the search engine optimization experts from Saba SEO, an industry-leading San Diego SEO service provider.
Verify Your Listings
Register your business on online sites such as Google My Business, Bing, and even Yahoo. Make sure you’ve filled out your complete listing, from address to phone contact. Don’t forget to include your website and social media information.
Utilize Customer Reviews
Encourage online customer reviews. Positive reviews can boost your ranking and influence potential customers to visit. Don’t forget to go beyond Yelp. Facebook has business reviews, as does Google. Make sure to positively address negative online reviews to show your business does care and that you have good customer service.
Enhance Google My Business with Posts
Google My Business is still quite new, which means being an early adopter can increase your local search visibility. If you’ve filled out your contact info and the basic description of your business on Google My Business, this is just a start. Creating a post will further establish your organization’s expertise and give out more information about your business that the basic facts don’t reveal. Post a high-quality 750×750 image that includes your business keywords in the meta description. Include 100–300 words of text that describes your business or a product or service you have to offer. You don’t have to create an entirely new message from your website message. Using your main keywords, you can repeat the same sort of company message to further establish your brand and expertise.
Use Local Social Media
Using social media to increase your local search visibility is also helpful in increasing your SEO. Post about your organization’s events in conjunction with a local event, holiday, or perhaps even weather. Share photos of your business, employees, or historic company events.
Become the Local Darling
Participate in local events, donate items for local auctions, and be willing to go on television or radio to discuss news that relates to your expertise. This strategy will create backlinks from high-quality local sites and increase your local SEO.
You’ll be amazed at how much optimizing your local SEO can enhance your overall SEO strategy and boost your business’s rank. For further advice on state-of-the-art SEO practices and how to maximize your marketing dollar, rely on the SEO specialists at Saba SEO, a top-tier San Diego SEO agency. We’ve been helping businesses create and execute successful digital marketing strategies for more than 10 years. Call one of our SEO specialists today at 858-277-1717.