Local search engine optimization (SEO) has often been the supporting act in SEO strategy. However, nearly 50 percent of all searches are local searches, which means local SEO can become your secret weapon for gaining more customers and beating out your closest geographical competition. One of the best ways to build your local SEO is through customer reviews. Here are four ways customer reviews can enhance local SEO, brought to you by the experts at Saba SEO, a premier SEO company in San Diego.
Google My Business
Google reviews are the most important sources when Google ranks your SEO, so make sure to sign up with Google My Business. Completely fill out the Google My Business online form with your company’s name, address, and phone contact information. The more complete this important form is, the better. Being on Google My Business gives your business a positive reputation and authority.
Quality of Reviews
The quality of your local reviews influences the Google bots to reward your site. Google looks at reviews and ranks you based on the sort of language a reviewer uses, which means negative words written under a five-star review could hurt your SEO. You asked for the sale, and your customer is happy. Now ask your customer to write a Google review. In your request, include the sorts of positive adjectives your customer expressed when sharing his or her satisfaction with your product or service. Have the customer include what he or she purchased from you as well as your location. This sort of personalized request makes it easy for the customer, and this is also the sort of review Google will reward.
Quantity of Reviews
The quantity of reviews must be continual and from a variety of sites. Most of all, the more reviews you get, the better the SEO result. A handful of reviews over the course of a year will not improve your local SEO. You need many regular positive reviews. Satisfied customers who leave five-star reviews help your local SEO remain consistent.
Create a page on your site dedicated to customer testimonials. Google bots favor testimonials highly. The added benefit of these testimonials is that new customers will feel more confident in your local product or service. The testimonials should include the reviewer’s name, not just the name of the company he or she represents. This detail improves your SEO score and makes the testimonial more personal for the site viewer.
If you’re looking for more ways to boost your local SEO results, reach out to the experts at Saba SEO. As an industry-leading provider of San Diego SEO services, we have more than ten years of experience in search engine optimization, social media marketing, and website design and development. Call us today at 858-277-1717 to learn how we can help you boost your local SEO rank and enhance your overall SEO strategy.