More than 45 percent of Google searches are made by internet users looking for local products and services. This is known as commercial local intent, and it’s one of the main drivers of business for local companies, brands, entrepreneurs, and self-employed professionals. If you want to boost the competitive edge of your San Diego business in 2024, localized search engine optimization (SEO) can help you get there.
The SEO field is extremely dynamic, particularly when it comes to local SEO on Google. Quite a few local SEO strategies that were effective a couple of years ago are no longer effective or will only work if they’re properly adjusted for search algorithm updates. With this in mind, the experts at Saba SEO, a premier SEO company San Diego businesses rely on for unparalleled digital marketing expertise, suggest some local SEO strategies you should consider using to elevate your local online presence in 2024.
Utilize Google My Business
Claim and verify your Google My Business (GMB) listing if you haven’t already. GMB is a free tool that lets you manage your online presence across Google Search and Google Maps.
Build a good schema markup. This is a type of web code you can add to your website to help it appear in more relevant search results. Solid schema often works better than long tail keywords and search phrases.
Optimize for Mobile
Optimize your websites for mobile browsers. While many ready-made templates for publishing platforms such as WordPress are good for SEO on a desktop computer, not all of them will have an equally effective mobile template or theme.
Focus on Social Media
Don’t overlook your social media presence. Even if you only operate a single social media profile, make sure to keep it active and engaging. Your social media activity must indicate your local status. This is a crucial component of local SEO.
Create Locally Relevant Content
Don’t fall for the AI content trap. Blog posts and articles that are relevant to your prospects and customers will still be effective in 2024 and beyond, but only if they’ve been thoughtfully written. AI content is typically ineffective for local SEO because it often ignores the local angle altogether.
Local SEO is important because it’s how most consumers search for businesses on their mobile devices. If you want to benefit from local search engine optimization, turn to Saba SEO, the leading experts on SEO in San Diego. Our specialists can assess your SEO needs and create customized, effective, and results-oriented strategies to boost your local rankings. We have a proven track record of delivering high-quality search engine optimization services and yielding exceedingly positive results. To learn more about how we can help you enhance your local SEO strategy, call us today for an appointment.